José Auriemo Neto is described as the king of luxury in Brazil. He is currently the Chairman of JHSF Participações S.A (JHSF). Referred to as Zeco by loved ones, José Auriemo Neto is also part of the executive leadership at the company. He joined the company as a teenager back in 1993. Since then, he has earned his position as the head of the company having conceptualized and overseen major projects the company has undertaken.
José Auriemo Neto has developed and overseen the implementation of innovative projects never seen in Brazil before. His first significant development at JHSF was establishing the company’s parking lot management services arm, Parkbem. He is also credited with introducing shopping mall establishments in the country and catalyzing the introduction of several luxury brands in the South American nation.
JHSF is one of the fastest growing real estate companies in the world. The company currently has ongoing developments in different countries. So far, the company has developed properties in countries such as Brazil, the USA, and Uruguay. As such, its presence is visible in cities such as New York, Miami, Punta del Este, Sao Paulo, Salvador, and Manaus.
In Brazil, JHSF has revamped the South American nation’s real estate sector. The company is responsible for establishing shopping complexes such as Cidade Jardim, the Bela Vista, the Ponta Negra, and Metrô Tucuruvi. Within these malls, the company has partnered with luxury brands such as Pucci, Valentino, Jimmy Choo, and Hermès.
Additionally, JHSF has worked on the development of other residential and commercial real estate establishments. Within the Cidade Jardim complex, the company put up nine residential towers and four office blocks. The company also invested in a mixed commercial and residential development housing the Fasano hotel brand and several residential apartments. JHSF is also credited with developing the first private executive airport in Brazil, the São Paulo Catarina Executive Airport.
Over the years, JHSF has created a stellar reputation for itself in the real estate sector. This reputation has not gone unnoticed. The company has received recognition on various occasions through several awards. JHSF and its various developments have been recognized by organizations such as the PINI Award, the Brazilian Forum of Shopping Centers, the Época Negócios 360 yearbook, and Worth Magazine, among others.