The Entrepreneur Mind of the Lime Crime and Poppyangeloff Founder Doe Deere

Doe Deere is an entrepreneur who proves that going into business for yourself is not dead in America. Her forays into makeup and fashion have resulted in the brands Lime Crime and Poppyangeloff. She started her life in Izhevsk, Russia where her family dreamed of what America had to offer. Her mother moved them to New York City around twenty years ago. The family struggled and worked hard. They ended up in a homeless shelter with only $7.56 left from their mother’s savings. They ultimately had the help of a non-profit legal organization called Sanctuary for Families that helps immigrant women. The leader of the organization helped get their mother another accounting job in the United States and enrolled Doe Deere and her sister at universities. She helped Doe Deere get into the Fashion Institute of Technology. She assisted Doe Deere’s sister to be accepted into Columbia University.

In the later part of the 2000s, Doe Deere began pursuing her entrepreneur goals. She started the fashion brand Poppyangeloff and the makeup brand Lime Crime. Lime Crime proved to be a highly lucrative endeavor and Doe Deere became a CEO of the company after its years of success. She views her story as one of pursuing and achieving the American dream. She has a successful business, a close-knit family, and a beautiful home. Doe Deere is an example of an immigrant who makes America great. She wants people to remember that there are many immigrants like her and her family who come to the United States with the full intention of creating a business, attending a prestigious university, and getting a respectable job like an accountant. They came to pursue their dreams and to enjoy American culture. Many other immigrants also come to the United States with the same goals and ambitions.

Different Intentions and How Whitney Wolfe Herd Supports All of Them With Bumble

Not all people get on dating sites for the same reasons. The fact is that there are many different reasons that people try to go on dates. While one of the common reasons for dating is to meet someone and eventually get married, people can and often do date just to go out and have fun as well as meet people. Whitney Wolfe Herd is one of the people who have dated with the purpose of finding someone she can marry. However, she has also designed Bumble with the sole purpose of giving people the opportunity to find people who share the same purposes in dating and life.

Whitney Wolfe Herd has done one thing different with her dating app and that is encourage women to approach men online. This is one more taste of the freedom and equality that women get to enjoy with empowerment. Women get to browse among all of the profiles that they find interesting so that they can find someone that they are interested in and message them. It is up to the men whether they want to message back or not. There are also many other things that this does for women and their sense of self worth.

One of the worst things that people can do is fill out their profiles in a way that is not truthful in order to have a chance with a certain person that has caught their eye. One of the issues with this is that people often have themselves matched with someone who turns out to not be right for the person after all. For instance, one person who just wants to have a casual date finds herself with a man who wants a committed relationship because he has decided to write on his profile that he is not looking for anything serious.

The best part about Bumble from Whitney Wolfe Herd is that it makes it easier for women and men to find someone. When they find the right people with Bumble, a lot of magic tends to happen. For one thing, they find themselves in the beginning of what could be a beautiful relationship.

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Whitney Wolfe and her Marriage

Whitney Wolfe is a successful entrepreneur from America who is the founder and Chief Executive Officer of Bumble. Bumble is a popular dating application which is dedicated to women of all types and origins to find love. The Business Insider named Whitney Wolfe in 2014 as the 30 Most Important Women Under 30 in Tech. She was also named as one of Elle’s Women in Tech in 2016. In 2017, Forbes named Whitey Wolfe as one of 30 under 30. Since its launch in 2014, Bumble has managed to have over 11.5 million registered users. Bumble also announced its plans to launch into new verticals which include BumbleBFF and BumbleBizz. TIME reports that the dating app company is valued at $500 million.

Born and raised up in Salt Lake City in Utah, Whitney Wolfe is a child of Michael who is a property developer and Kelly, a housewife. She graduated from the Southern Methodist University where her major was in International Studies. Whitney started a business while still in college at the age of 19 whereby she sold tote bags and benefited areas that were affected by the BP oil spill. Together with celebrity stylist Patrick Aufdenkamp, they started a non-profit organization known as the Help Us Project. The tote bags went on to get national press after a number of celebrities like Nicole Richie and Rachel Zoe were seen carrying them.

After graduating, Whitney went to Southeast Asia where she managed to work with orphanages. Just recently, Whitney got married to Texas oil heir Michael Herd. The couple got married at the Villa Tre Ville Positano which is along the famous Amalfi Coast. Guests invited to the wedding took to the Instagram to post congratulation messages to the newlywed couple. The wedding was described as one of the most spectacular love celebrations ever. Michael Herd is a grandchild of Herd Producing Co., a Texas Oil Company. Page Six reported that the two met almost 3 years ago during Valentine’s Day in Aspen.

The couple went on to get engaged on July 2016. Whitney Wolfe looked breathtaking on her wedding gown which was by Oscar de la Renta. She has been a good example to her users in Bumble that it is possible to find love. Whitney Wolfe has managed to work hard and has therefore led Bumble to be one of the biggest and popular dating apps in the world. At the age of 22 years, Whitney went to work with Hatch Labs whereby she worked with the Startup Cardify.

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Positive Client Reviews Help Build Good Reputation for Fabletics

Fabletics, as a young firm, has proven to be among the most successful in the fashion industry, courtesy of its favorable reputation among its clientele. The company has increasingly been receiving positive reviews, which place them as one of the top retail enterprises for women in the United States. A significant number of their customers have positively reviewed them basing their reviews on the overall client services, shopping experience, product quality as well as the price of their products. Per se, Fabletics has been acknowledged as one of the leaders in the fashion sector. The firm aims at becoming more of a household name because of the many favorable, positive reviews it is receiving from its loyal consumers.


Over the past two years, the firm’s clients have been reviewing their products and their overall performance gauged against the customer’s expectations. Noticeably, most of its customers posited that the firm’s products are excellent. In addition, they noted that Fabletics offers high-quality products. One reviewer, observably, emphasized that the Fabletics’ products offer trendy styles and designs along with ensuring flexibility and comfort. As a result, the reviewer claimed to be overly satisfied with the products of Fabletics and rated them highly.


In another separate review, a client pointed out that their customer service was above stellar. The reviewer was in the process of returning some products they had recently purchased. On contacting the firm and giving the reason for the returning of the merchandise, the customer service was very rational. In minutes, the reviewer had received a positive response from Fabletics, and they discussed the issue fruitfully. By leveraging the expertise and professionalism of the customer service representative, the client was able to settle with a satisfying resolution. From that satisfactorily unique experience, the reviewer, in their review, informed both existing and potential customers how excellent the Fabletics’ consumer service is.


The Fabletics brand was co-founded in 2014 by Kate Hudson and has since its inception been setting the standards in the women’s athletic apparel sector. The firm strives to provide women from all walks of life with some of the most comfortable and trendiest athletic apparel available in the market. Among the Fabletics’ product portfolio, clients can purchase apparel such as sports bras, yoga pants as well as long-sleeved tops among others. These products are designed to allow women engage in athletic activities, on a regular basis, with complete comfort and trendy style. Fabletics, as a brand, has been able to stand out amongst its competitors due to its ability to offer plenty of incentives to their clientele. Subsequently, the firm has managed to create a broad base of loyal customers.

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Women Healthy Lifestyle- Kate Hudson

To make it in the fashion industry is no joke, especially at times when Amazon is taking a 20% control of the e-commerce market. But Kate Hudson of Fabletics is making a name in the fashion sector. Her business has been experiencing a tremendous expansion in the past three years and has been growing at $250 million. The fashion company has been using a subscription mechanism to sell to its customers. The organization uses a simple principle; they already have the knowledge of what their clients want, and they combine their customers desire with suitability. They team knows their target audience like brands that are encouraging.

High-value brands are known to be expensive and of high quality, but recent studies have shown that the combination does not lead to success and it is also not enough to remain in the competition. In its place, things like customer experience, brand appreciation, last-mile-services, gamification elements as well as high-class design are among the significant determiners of building a high-value brand to the current clients in the fashion industry.

Fabletics have been expanding recently, likening themselves to companies like Apple and Warby Parker. This positioning has been of great benefit to them as they can pay for the membership brand and the firm will be opening new physical stores to add to the sixteen stores that they operate in Hawaii, California, Florida, as well as Illinois. According to the General Manager of Fabletic Gregg Throgmartin, the success of the fashion company is attributed to them building and re-imagining a high-class brand from the first day the organization was established. Gregg also mentioned that their membership model is what has enabled them to deliver tailor made services at the half price of their competitors. Mr. Gregg knows well it is much easier to make people happy if one knows what they want.

Fabletics is an online fashion company that deals with women’s sportswear. Fabletics which was founded in 2013 by Cofounders Kate Hudson, Adam Goldenberg, and Don Ressler is a subsidiary of JustFab which recently re-branded to the TechyStlye Fashion Group in August 2016. In 2015 the sports fashion house launched their men’s sportswear with Kate’s brother Oliver Hudson. Fabletics has been experiencing a spectacular growth since it was established and within a few years of its existence, it went beyond the manufacturing of sportswear to manufacturing swimsuits and dresses. Fabletics is dedicated to delivering quality products and services to their customers. The organization makes continuous efforts to generate clothes that inspire their clients to remain active in whatever activity. Fabletics is all about inspiration and high-quality designs.

Kate Hudson is the Cofounder of Fabletics; she is also an actress, a mother and a fashion tastemaker. Kate is very passionate about living healthy and inspiring other women to live the same life something that led him to co-found Fabletics. Kate’s mission is to make Activewear as she makes the associating lifestyle more reachable to women. According to her the importance of living healthy is simplicity and positivity.