Jeunesse Global exploits the curative power of grapes

When newly retired businesswoman Wendy Lewis told her husband, Randy Ray, that she was getting the itch to start another company, he thought that she should put it off for a little while longer and see if the couple could both adjust the retired life. But Lewis already knew that she couldn’t sit idly throughout the interminable days of bingo and golf courses. Soon, Ray himself was convinced that starting another business was superior to the aimless dissolution of his past-prime peers.

Although both Ray and Lewis were already in their late 60s, the couple never felt their age. They had always stayed busy, pursuing their shared passion of creating some of the best businesses in the health and beauty industry. Ray and Lewis knew that one of the things that can help people stay feeling young is to have a strong purpose in life, working towards meaningful goals and helping others to achieve theirs. But the couple also knew that drive and ambition alone won’t keep people physically young. They wanted to tap into science to bring the miracles of modern anti-aging techniques to people across the world. They also wanted to develop those products for themselves, so that they could avoid the boredom and ennui that often besets the physically elderly, who are really often just as old as they allow themselves to be. Ray and Lewis had an idea. They called it Generation Young.

Now, nine years later, Generation Young is no longer an idea; it is tens of thousands of real people worldwide who have discovered their own passions and have been able to simultaneously stave off physical aging through the use of the science-based lineup of Jeunesse Global’s total-health products.

One of those products has been the company’s miracle drink. Called Reserve, the drink uses resveratrol, the most potent health-protecting ingredient in red wine. Resveratrol confers most of the benefits of red wine consumption, but Reserve allows the consumption of this super-ingredient without the risks that come from consuming alcohol. Reserve also contains a number of powerfully antioxidant superfruits, which include pomegranate, dark sweet cherries, concord grape and blueberries.

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