To make it in the fashion industry is no joke, especially at times when Amazon is taking a 20% control of the e-commerce market. But Kate Hudson of Fabletics is making a name in the fashion sector. Her business has been experiencing a tremendous expansion in the past three years and has been growing at $250 million. The fashion company has been using a subscription mechanism to sell to its customers. The organization uses a simple principle; they already have the knowledge of what their clients want, and they combine their customers desire with suitability. They team knows their target audience like brands that are encouraging.
High-value brands are known to be expensive and of high quality, but recent studies have shown that the combination does not lead to success and it is also not enough to remain in the competition. In its place, things like customer experience, brand appreciation, last-mile-services, gamification elements as well as high-class design are among the significant determiners of building a high-value brand to the current clients in the fashion industry.
Fabletics have been expanding recently, likening themselves to companies like Apple and Warby Parker. This positioning has been of great benefit to them as they can pay for the membership brand and the firm will be opening new physical stores to add to the sixteen stores that they operate in Hawaii, California, Florida, as well as Illinois. According to the General Manager of Fabletic Gregg Throgmartin, the success of the fashion company is attributed to them building and re-imagining a high-class brand from the first day the organization was established. Gregg also mentioned that their membership model is what has enabled them to deliver tailor made services at the half price of their competitors. Mr. Gregg knows well it is much easier to make people happy if one knows what they want.
Fabletics is an online fashion company that deals with women’s sportswear. Fabletics which was founded in 2013 by Cofounders Kate Hudson, Adam Goldenberg, and Don Ressler is a subsidiary of JustFab which recently re-branded to the TechyStlye Fashion Group in August 2016. In 2015 the sports fashion house launched their men’s sportswear with Kate’s brother Oliver Hudson. Fabletics has been experiencing a spectacular growth since it was established and within a few years of its existence, it went beyond the manufacturing of sportswear to manufacturing swimsuits and dresses. Fabletics is dedicated to delivering quality products and services to their customers. The organization makes continuous efforts to generate clothes that inspire their clients to remain active in whatever activity. Fabletics is all about inspiration and high-quality designs.
Kate Hudson is the Cofounder of Fabletics; she is also an actress, a mother and a fashion tastemaker. Kate is very passionate about living healthy and inspiring other women to live the same life something that led him to co-found Fabletics. Kate’s mission is to make Activewear as she makes the associating lifestyle more reachable to women. According to her the importance of living healthy is simplicity and positivity.