Sky Is The Limit: Dan Bethelmy-Rada

In January of 2015, Dan Bethelmy-Rada became the Global Brand President of MATRIX and BIOLAGE L’Oreal Professional Products Division. He has a decade and a half of working with iconic brands Garnier and L’Oreal Paris. He gave us insight into his educational, career and family life.

Who Is Dan Bethelmy-Rada?

Born in Venezuela, Dan Bethelmy-Rada spent a decade living in America before moving to Paris France in his teens. He would go on to fall in love with photography and become highly skilled at capturing the beauty of the world around him. He would go on to study overseas in the AFS-USA cultural exchange program.

He attended Sorbonne Panthéon University from 1999 – 2001, in pursuit of his Bachelor of Commerce. He then went on to attend ESSEC Business School from 2001 – 2002, in pursuit of his Masters.

Daily Power Moves While Having Fun

Every day Dan faces unique challenges from developing various products to dealing with the marketing side of the business. The goal is to create a business model, strategy, and brand identity that’s going to grow and garner the best financial returns. His passion for photography gives him an advantage in the beauty industry.

He’s an expert in marketing and promotion. He utilizes cutting edge social media platforms and methods such as Instagram and Twitter as tools to create winning campaigns for products.

Family Over Everything

Dan’s husband of 13 years and children are the most important to him. They keep him grounded. Without family, your career can suffer. L’Oreal is a great company that supports the LBGTQ+ community and even promote diversity and inclusion for all people. Dan Bethelmy-Rada is one of the people to keep an eye on because the sky is the limit with his future and potential.