The Entrepreneur Mind of the Lime Crime and Poppyangeloff Founder Doe Deere

Doe Deere is an entrepreneur who proves that going into business for yourself is not dead in America. Her forays into makeup and fashion have resulted in the brands Lime Crime and Poppyangeloff. She started her life in Izhevsk, Russia where her family dreamed of what America had to offer. Her mother moved them to New York City around twenty years ago. The family struggled and worked hard. They ended up in a homeless shelter with only $7.56 left from their mother’s savings. They ultimately had the help of a non-profit legal organization called Sanctuary for Families that helps immigrant women. The leader of the organization helped get their mother another accounting job in the United States and enrolled Doe Deere and her sister at universities. She helped Doe Deere get into the Fashion Institute of Technology. She assisted Doe Deere’s sister to be accepted into Columbia University.

In the later part of the 2000s, Doe Deere began pursuing her entrepreneur goals. She started the fashion brand Poppyangeloff and the makeup brand Lime Crime. Lime Crime proved to be a highly lucrative endeavor and Doe Deere became a CEO of the company after its years of success. She views her story as one of pursuing and achieving the American dream. She has a successful business, a close-knit family, and a beautiful home. Doe Deere is an example of an immigrant who makes America great. She wants people to remember that there are many immigrants like her and her family who come to the United States with the full intention of creating a business, attending a prestigious university, and getting a respectable job like an accountant. They came to pursue their dreams and to enjoy American culture. Many other immigrants also come to the United States with the same goals and ambitions.