Mexico took the world’s franchise sector by storm in 2015 when Omar Yunes won the Best Franchisee of the World award. The 2015 edition was the nation’s first participation in the global competition that brings together 34 countries. The other countries which participated in the competition included the host, Italy, Brazil, Hungary, Portugal, Argentina, and France.
The BFW award
The BFW is a global event that honors the efforts and contributions of franchisees from different brands. They are shortlisted through a series of national competitions. The grand finale, therefore, brings together the best national franchisees representing some of the most reputable brands.
The Objective of the Competitions
The BFW aims at rewarding teamwork, innovation, leadership and the extent of contribution to the brand as well as the network. It also recognizes individual attainments such as invoices, savings, and employee motivation. Moreover, the award serves as a motivation to the franchisees as well as a platform for sharing and promotion of business concepts.
Omar Yunes has been a franchisee for the Japanese food chain brand Sushi Itto since he was 21 years old. Today he owns 13 units in Mexico distributed throughout the cities of Mexico, Veracruz, and Puebla. The number represents about 10% of the brand’s franchise units.
A total of 34 franchisees from various cities in the country took part in the Mexican chapter of the competition. Omar Yunes became the winning finalist at the qualifier due to his innovation and creation of better information management. Ivan Tamer of Prendamex was the second best finalist. He received recognition for his innovative tool that revolutionized the entire marketing system of the brand’s network of pawn shops.
Boosting the Brand name
Sushi Itto already stands out for its unique flavor and hospitality. However, Omar Yunes’ win of the BFW award gave it a significant boost in the industry. It brought to the world’s attention the brand’s efforts to excel at its services. Omar appreciated the brand’s support for innovations by franchisees. Benjamin Cancelmo, the brand’s CEO expressed that Sushi Itto views these awards as efforts to propel it to greater heights. Visit his Website.